Three things.
Done well.
The brand and site, shipped together — that's the engagement. Three additional tools for founders who need a narrower instrument first, or more runway after.
Each one scoped before we start. Shipped when we said.
Brand and site Built for the moment.
Most launches, rebrands, and repositions don't fail because the product isn't ready. They fail because the story can't carry the weight of the ask — the round, the hire, the category claim. The core engagement is everything a founder needs to make the moment public: a brand system that holds up under scrutiny, and a marketing site that converts the reader who matters.
Founders who have closed a seed round and need to launch a brand and a site inside a real window.
- Positioning locked early — defensible in an investor meeting and a competitor review.
- Identity system — logo, typography, colour, rules — built to hold across deck, product, campaign, press.
- Guidelines your team can use without you in the room.
- Marketing site — designed, written, built, deployed. Production-grade. Yours to own.
- A launch plan the founder can walk into Monday.
- Phase oneStrategy and direction. Positioning, narrative, creative directions. We surface three; you pick one. Locked before build begins.
- Phase twoIdentity and system. Brand built, copy written against the positioning, site architecture and components designed.
- Phase threeBuild and launch. Production site. Deploy. Handoff. The engagement ends with a live URL. What happens after is optional, and only available to clients we've already built with.
Positioning sprint One week, locked.
A positioning problem is usually what a founder mistakes for a brand problem. The sprint fixes the layer underneath — the category claim, the audience, the one sentence the company has to be able to say in public — before anyone touches a logo.
Founders who aren't ready for a full brand and site, but know the story underneath isn't landing. Also: the pre-engagement step for founders who want to de-risk the core engagement.
- DurationFive working days.
- InputsOne two-hour session with the founder. Existing materials reviewed.
- OutputOne locked positioning document. One debrief call.
Pitch deck Written, not decorated.
Most investor decks fail in the first three slides. Not because the data is wrong, but because the narrative asks the partner to do work the deck should have done. This is the deck and the argument underneath it — written from the buyer's chair, designed to survive a portfolio scan, and defensible in the room.
Founders mid-raise who need a deck that converts the meeting into a term sheet — and the narrative discipline behind it.
- DurationTwo to three weeks.
- InputsFounder session, data room review, competitor scan.
- OutputDeck files, narrative document, rehearsal notes.
Launch runway After go-live.
A launch isn't the end of the engagement. It's the moment the work starts being measured. Launch runway is the window after the site goes live — when the instrumentation reads, the iterations land, and the small copy fixes nobody planned for all need to happen without losing the craft. The core engagement ends with the launch. Runway is a separate, optional engagement — for clients who want the same hand on the work after the URL is live.
Only available to clients we've already shipped a core engagement with. Not sold standalone, not sold to new clients.
- AvailabilityOnly as a follow-on to a core engagement.
- ShapeTerms set when we close the core engagement.
- ExitRunway ends when the runway ends. No rolling renewal.
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Coming soonNot sure which one?
We'll tell you on the first call — and tell you honestly if none of the four fit. The conversation is free; so is the no.